The Objective
Highlight the emergence of Industrial Internet Of Things (IIOT) as the driver technology of the future.
Re-inforce the positioning of GE as a global leader in IIOT and the “World’s leading digital industrial company”
Create impactful content to showcase the consumer impact of GE’s IIOT vision and use execution appealing to a broader audience.
The Approach
- Build a campaign that showcases the consumer impact of GE’s IIOT vision, which is relevant for India
- Adopt a user-funnel driven, storytelling approach to depict the power of a new IIOT driven world for consumers - On-Site, Social
- Employ interesting formats beyond articles - digital video, data-rich infographics, consumer polls to appeal to a broader audience set
The Solution
- Re-imagining the future – Multiple formats for engagement
- 1st Interaction: Setting the “Re-Imagining” theme, high-value homepage launch
- Knowledge Hub: Landing destination for consumers, visually appealing for intact
- Evolution of Content from Introductory to In-depth
- Evolution of Content from Infographics to Articles to Videos
- Articles – Native consumption environment, to enhance messaging impact
- Onsite – Premium High SoV Inventory, clutter free quality content environment
- Social Engagement focussed across facebook, LinkedIn, twitter
The Outcome
800K
Video Impressions On Social
3 M+
Video Views On Social
17.68 M+
Social Reach
524 K+
Engagement
3 M+
On-Site Display Impressions
10,324
Clicks on-site
