Oracle + Intel
Banking on Data 2.0
The Objective
Build an independent platform for thought leadership content around FSI digital strategies in the post-pandemic New Normal.
Get India's top BFSI CIOs to speak about their experiences & business imperatives that drive their digital strategy
Seamlessly position Oracle + Intel as trusted technology leaders & partners for digital in the BFSI space.
The Approach
- Insightful interviews, panel discussions driving the conversation with India's top BFSI CIOs, followed by powerful, in-depth e-books
- Go beyond abstract technology talk, to business-centric conversations that focus on new opportunities, navigating complexity and cybersecurity challenges.
- Also leveraged post-event content from a top BFSI Digital event.
The Solution
- BFSI leaders from different FSI verticals -- banks, stock exchanges shared insights and thoughts on their strategies.
- Building on this powerful, independent content audiences were provided options to delve in further into issues by downloading e-books.
- Marketing & Promotion – BQ Prime, Facebook, LinkedIn, YouTube, Twitter, dedicated hub to house all content, targeted campaigns run across social
The Campaign
Banking On Data 2.0
The Indian financial services industry overcame never-before-seen disruption during the pandemic by leveraging digital.
The Outcome
1.5 M+
Total Impressions
1 M+
Social Reach
800 K+
Video views
90+
Leads
