Future of Manufacturing
Trusted Partnership
Process Optimization using Digital Techno
The Objective
Leverage insightful technical content & customer testimonials to build mindshare for Rockwell Automation & drive new business opportunities.
Focus content around enabling the next generation of smart manufacturing by getting industrial automation right
Seamlessly position Rockwell Automation in audience minds as the best choice for smart manufacturing & industrial automation.
The Approach
-
Driven by engaging videos.
-
Technical content for technology decision makers
- Bring the connected enterprise to life by leveraging content that provides a new perspective on industrial automation & smart manufacturing.
The Solution
- 6 powerful videos on process optimisation, lifecycle services, cybersecurity in industrial automation, digital engineering, etc.
- Videos included customers speaking on how they used Rockwell Automation services.
- Marketing & Promotion – now BQ Prime, Facebook, LinkedIn, YouTube, Twitter, dedicated hub to house all content, targeted campaigns run across social
The Campaign
Future of Manufacturing
Enable the next generation of smart manufacturing by getting industrial automation right
Content types
The Outcome
6.56 M+
Total Social Reach
3.04 M+
Total display impression
6.75 M+
Total Social Impression
95
Leads
