Business Journal of india
Investment Growth
The Objective
Build powerful surround content for Accenture Business Journal for India 2022
Sectoral insights into transformation via digital
Ensure audiences see Accenture as leader in digital.
The Approach
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Engaging conversations around digital with India's top CIOs and Business Leaders
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Each episode deals with an individual sector -- e.g., Energy, Retail, Media, etc.
- As Accenture customers, leaders being profiled also provide powerful testimonials.
The Solution
- 6 sector specific conversations around the intersection of digital and business.
- Each conversation carried as a video, podcast and text article.
- Marketing & Promotion – BQ Prime, Facebook, LinkedIn, YouTube, Twitter, dedicated hub to house all content, targeted campaigns run across social.
The Campaign
Business Journal of India
Insightful Conversations On Digital Transformation With India’s Top Business Leaders
Content types
The Outcome
1 M+
Total Social Reach
1.5 M+
Total impression
2 M+
Video Views
8 M+
Display Impressions
