Groww Your Wealth
Smart Investing
The Objective
Build powerful surround content for Groww
Educate Indian investors on smart investing
Seamlessly position Groww as the partner of choice for investing directly in markets
The Approach
-
Series with market gurus -- Dr C K Narayanan and Avinash Gorakshakar
-
Fundamental Analysis & Technical Analysis demystified through in-depth videos with experts
- Educate Indian investor on direct investments and how to invest smart
The Solution
- Annual property with regular videos & articles - 10 videos, 10 articles
- Focused on helping empower investors -- content covers basics to leveraging technical & fundamental analysis.
- Marketing & Promotion – BQ Prime, Facebook, LinkedIn, YouTube, Twitter, dedicated hub to house all content, targeted campaigns run across social
The Campaign
Groww Your Wealth
Understanding & leveraging Technical and Fundamental Analysis
Content types
The Outcome
17.5 M+
Total Social Reach
18.5 M+
Total Social impression
18 M+
Total Display Impressions
