The Objective
Creation of a content zone on BQ-highly promoted microsite where content specially curated for Hero Vired will be hosted
Explore new trends, the challenges as well as the opportunities and how India can win in the New Normal.
Create impactful content and promote on BQprime.com, social assets & across the web
The Approach
- Multi-content approach to show how Hero Vired is Reimagining the Techverse.
- Curate focused content across formats such as Videos, Podcasts and Articles
The Solution
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- The campaign was hosted on a dedicated content zone and amplified on other social platforms
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- The prime objective was to create awareness & Engagement with aspired target audience
The Campaign
Reimaging The Techverse
Explore new trends, the challenges as well as the opportunities and how India can win in the New Normal.
Content types
The Outcome
4.73 M+
On-Site Display Impressions Video
6 M+
Video Views On Social
25.71 M+
Video Social Reach
1.07 M+
Engagement
300K
Page views
4.43 M+
On-Site Display Impressions Article
1.94 M+
Total Infographic Social Reach
17,831
Total Clicks On-site
