• Build a campaign that focuses on protection and planning for future risk and is relatable and impactful
• Adopt a storytelling approach to highlight the spirit of entrepreneurship with a Never Stop attitude
• Employ interesting video formats to appeal to a broader audience set
• Multi-format + Interactive ‘Campaign’ | Broader, visually engaging content | India-focused content, highlight local relevance for audience
• Highly targeted amplification on BloombergQuint website and social assets

• The first edition of Aegons of Business led by Govind Ethiraj featured youth entrepreneurs, with a storytelling approach to highlight the spirit of entrepreneurship with a Never Stop attitude

• On-Site, Social Employ interesting video formats to appeal to a broader audience set.

• The series spans across several categories including business, sports, fashion and entertainment

• The show aims to understand their unique philosophy, and the insights their journeys have led them to

Dream big. Dare to fail. NEVER STOP.

A Multi-format Video Series Targeted At Millennials