2023
Stories of Artists, Activists, Entrepreneurs
2023
People who choose brilliance.
The Objective
Position Skoda as a brand that is in constant 'pursuit' of innovation in order to deliver the best customer experience
Deeply associate Skoda with stories of excellence across different walks of life
Amplify content to build salience among intended target audience
The Approach
- Adopt a storytelling approach to capture stories of exceptional people
- People who are creators and innovators in their individual field and this is what exactly SKODA stands for: You don’t have to be famous to be brilliant
- Unravel interesting stories beyond those available on Google search, TED, press articles, websites and wikipedia
- Stories of activists, storytellers, and curators of art and music, entrepreneurs and creators of change
- Understand their unique pursuits, and the insights that their journeys have led them to
The Solution
- The first edition of Pursuits by Skoda, is a web series features some exceptional stores and exceptional people whom time won’t forget
- Stories of 'Pursuits': Sriram Raghavan (Director - Andhadhun, Badlapur, Ek Haseeni thi, Johny Gaddar, Agent Vinod), Matt & Namrata (Founders of Blue Tokai Coffee), Atul Khatri (A man who gave up being a CEO to become an English stand-up comedian and a YouTube personality) and more such stories.
- Marketing & Promotion - Bloomberg|Quint Facebook, Twitter, LinkedIn, Dedicated microsite to house all videos, targeted PR amplification across trade media
The Campaign
Pursuits Of Skoda
A Web Series About Exceptional Stories And Exceptional People
Whom Time Won’t Forget
Content types
The Outcome
10.71 M
On-Site Display Impressions
3.53 M
Video Impressions on social and on-site
18.03 M
Video Views
65.83 M
Social Reach
84 K+
Clicks On Landing Page
2.31 M
Engagement
