The Objective
Focus on investor education + engaging audiences with the NSE story
Create rich multi-format content with top influencers in market & finance and NSE representatives
Multi-format, multi-initiative proposition spanning digital content & amplification for impact & long-term sustenance
The Approach
- Videos: Discussion format, interview format and Face to camera
- Podcast by subject matter experts. Promotion done on microsite, social assets and third party apps (Apple podcast, Spotify, Saavn, IVM, etc.)
- Pictorial heavy Articles
- Infographics
The Solution
- Multi-format (Video + Article + Podcast) approach used to educate aspired target audience regarding categories such as Govt Bond, ETF and Commodities and integrating the NSE Product
- The campaign has seen an overall higher engagement of more than 1.55 lac and total 5.5 million reach on social platforms
- The campaign has reached to the aspired target audience 25-34 yrs & 35- 44 yrs who are more inclined towards investments and are looking to explore content which helps educate them in this space.
- Paisapedia 2.0 podcast was disseminated on various podcast consuming platforms + each podcast was released with an article on BloombergQuint + social post so as to widen the awareness reach among aspired target audience.
- Target audience on LinkedIn belong to segments which are looking to get awareness and education regarding financial products and services
The Campaign
Investing Made Easy
#PaisaPedia - An initiative that makes Investing easy & Fun
Content types
The Outcome
