The Objective
Create an impactful memorable brand film for ‘Product of the year’ that engages the audience by sparking dialogue.
Highlight the value of the 'Product of The Year' award recognition
Amplify content to build salience among intended target audience with specific platform targeting
The Approach
- Adopt a styled & smart, high impact edit and unconventional treatment of the video
- The video also sought to showcase the stronger differentiation that Product of the Year creates for a product and brand
- Highlight the core value of this recognition of the ward - the consumer’s choice – an independent validation that is driving shoppers faster to try out the product than other marketing tools
The Solution
- The campaign was executed specifically on LinkedIn and amplified on other social platforms
- The prime objective was to create awareness & Engagement with aspired target audience
- Industry Specific Targeting - Consumer Goods and FMCG
- Job Seniority - Senior, Manger and above
The Campaign
Product Of The Year
A Multi-format Content With High Digital Amplification
Content types
The Outcome
3.67 M+
Video Impressions On Social
835 K
Video Views On Social
3.19 M+
Social Reach
825 K+
Engagement
33.32%
Consumer Goods Companies Reached
40%
Sales & Marketing Professionals Reached
83.03%
Senior & Manager Reached
