Insightful, In-depth, IN India
Insightful, In-depth, IN India
The Objective
Creation of a content zone on BQ-highly promoted microsite where content specially curated for Intel will be hosted
Re-inforce the positioning of Intel as a global leader in technology
Create impactful content and deploy targeted execution to reach key IT decision makers
The Approach
- Influencer content approach to create mindshare for Intel within specific B2B user communities in India
- Bring to the fore technologies and solutions, that enable new strategies for IT modernization in order to drive business transformation
- India-specific B2B personas (e.g. no corridor warriors but clear communities, like CIO, Head of Infrastructure and IT-Ops Specialist)
- Curate focused content across formats such as Videos, E-Books, Infographics and Articles
- Target Audience: CIOs, Key IT decision-makers and C-level execs
The Solution
- BloombergQuint got on-board Nagaraj G N, renowned BFSI CIO (ICICI, Reliance Capital, Religare) now an APAC consultant for Digital in BFSI for McKinsey, as the face of the campaign
- Created a video series in conversation with Nagaraj G N, building on though leadership gaining his experienced insight on Digital Transformation
- Focus topics – Digital Transformation, Hybrid Cloud and Advanced Analytics
- Curated focused content across formats such as Videos, E-Books, Infographics and Articles and hosted it on a dedicated Microsite
- Marketing & Promotion - BloombergQuint website, offsite promotions, Facebook, Twitter & LinkedIn
The Campaign
Transform To Scale
Initiative to bring to the fore technologies and solutions, that enable new strategies for IT modernization in order to drive business transformation
Content types
The Outcome
30 M+
Display Impressions
4 M+
Video Views
400 K+
Pageviews
1000+
E-Book Downloads
10 K+
CTOs & ITDMs Reached
10 M+
Social Reach
1000+
Survey Respondents
